Featuring: Harper Thorpe, Channel Management Group, Inc.

Reaching customers and markets beyond the coverage of a direct sales force has become a strategic imperative for company leadership. Sales and marketing managers have been tasked with generating incremental revenue through partners. And front-line partner managers and sales professionals are asked to embrace these third parties and "drive" these partnerships to that end.

Why have very few companies successfully created an effective partner strategy to market and sell their technology products? IBM, Cisco and Microsoft are known for the effectiveness of their channels. However, most startup and smaller companies, and larger companies without the brand and financial resources, find it challenging and costly to generate business through indirect channels.

Join Harper Thorpe from the Channel Management Group, who will shed new light on what it takes to build truly value-added partnerships. His approach, the mission, the myths and the misfires, will expose what's counter-intuitive about this topic, which can lead companies down the wrong path.

To register for this free event, Click here.

Featuring: Harper Thorpe, Channel Management Group, Inc. and Arky Ciancutti, Learning Center, Inc.

How would you rate the level of commitment your partners have made to the relationship with your company? Whether the alliance is based on sharing technology, joint marketing, or product sales and support, partnerships begin based on a business opportunity and are launched with grand expectations for "what we can accomplish together." However, these strategic imperatives too often don't deliver on the ultimate promise of improved revenues at reduced costs. Why? Because trust, one of the most powerful forces driving business today and on which partnerships thrive, is missing.

At this seminar, Harper Thorpe and Arky Ciancutti will teach you to:

Get new insight into the Partnering mission. Understand the myths and avoid expensive misfires Understand how "we" becomes "them vs. us". Determine if your company is partner-ready and trustworthy.

To replay this seminar, click here.

PRESS

CRN interview with Harper Thorpe: A recent issue of Computer Reseller News reprises his success; you can read the entire story here!

The pace of change is what has changed - radically and forever. Yet we crave predictability and control. This paradox is a central dilemma impacting our ability to lead teams through change.

How do we best address resistance to change?
How do we obtain real buy-in and commitment?
How do we change long-standing habits?

For more information, click here.