Review organization and roles
Strengths-Weaknesses-Opportunities-Threats analysis
Evaluate “channel-readiness” of product
Analyze competitive programs
A CMG principal with strong organizational expertise can quickly assess whether your current “go-to-market” strategy will meet your organization’s future goals for sales, profit, alliances and market coverage. An assessment can be a short-term engagement focused on a specific issue or a longer-term engagement to evaluate your entire approach to the marketplace.
You have questions, but no time to get answers…
Can you continue to meet today’s revenue goals with the “go-to-market” strategy you designed in the ‘90s? How do your competitors’ partnership programs compare to yours? Is your entire organization helping to build partner loyalty and effectiveness?
When you don’t have time or resources to find the answers, CMG can help. CMG principals use their practical experience to assess how well prepared your organization is to reach the right customers with the right partners. They can assess your organization’s strengths and weaknesses as well as those of your partners and competitors.
CMG principals will meet with your employees to understand each functional area’s role in your “go-to-market” strategy and assess performance against the organization’s plan. They can also evaluate the effectiveness of communications between you and your partners, the “channel-readiness” of your products, and the level of sales, partner and customer satisfaction.
Our Approach: Experience combined with research
CMG principals will augment their extensive experience with both primary and secondary research to assess your organization’s “go-to-market” architecture. Primary research will be conducted through interviews with appropriate personnel from your organization. At times, interviews may be conducted with partners, customers and prospects. To fill in knowledge gaps, they will use secondary research as provided by your organization as well as publicly available information.
No need to do it all alone – you can benefit from broad experience
CMG principals have worked for both global companies and start-ups as sales and channel management executives. Their years of experience in technology and business management allow them to easily work across functional lines to align resources to fully support direct and indirect channel teams and programs.
They have helped early-stage companies build new “go-to-market” strategies and large companies remodel their existing structures. Their strengths include developing the right blend of direct and indirect channels and partnerships to exceed the expectations of your management team.
CMG can quickly assess the many factors that can impact your success in the marketplace. Recommendations are based on a thorough analysis of strengths, weaknesses, opportunities and threats. Their focus is always to help you build a sustainable competitive advantage and increase your market share.
